Gaia Online is an English-language, anime-themed social networking and forums-based website. Gaiaonline was founded in 2003.[1][2] but the name was changed to GaiaOnline.com in 2003 from go-gaia by its owner, Gaia Interactive. Gaia originally began as an anime linklist and eventually developed a small community,[2] but, following a statement by founder Derek Liu (username "Lanzer"), the website moved towards social gaming, and[3] eventually became a forum-based website.[4][5] Today, over a million posts are made daily[4] and it is visited by 7 million unique users each month[6] (with over 23 million total registered users). Gaia also won the 2007 Webware 100 award in the Community category.[7] In November, 2010, Gaia laid off 15-20 of their 110 staff members.[8] As suggested by VentureBeat, this could be due in part to the decline in ad sales since the recession. 40% of Gaia's revenue stems from advertising geared toward Gaia's target audience; 13-25 year olds.[9] In January 2011, the company won the Mashable Best User experience Award for 2010
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